Los Angeles Chapter — California Association of Marriage and Family Therapists
Los Angeles Chapter — CAMFT
Lynne Azpeitia, LMFT
Getting Paid: Local Networking—
The Best Way to Grow and Fill a Practice
Consistent, effective, and ongoing local networking is the best way to get known in your community—and the fastest way to grow your practice and keep it full. This is true not only for private practice but for mental health centers, agencies, and any type of program, center or service whether public or private.
What is local networking and how does it work? Local networking is raising awareness in your local community about what you do, who you work with, and the services you offer. It involves getting the word out on a consistent basis to those in the community around you—online, in person or in print—about who you are, the services you offer, and how you help people.
The key to successful local networking is regularly contacting and connecting with everyone in your local community—those you know or have met—and keeping them up-to-date with you and what’s going on in your practice/career/business/project.
Everyone in your local community? Yes, everyone. Relatives, friends, neighbors; your kid’s teacher, childcare person, dogwalker, plumber, gardener, housekeeper, mechanic, contractor, Uber/Lyft driver; social, business, and community contacts; nurses, doctors, lawyers, financial advisor; colleagues and other professionals; those attending church or temple as well as the minister, pastor, rabbi, deacon, cantor, choral director, and others; people you worked with previously or were in graduate school with or at a placement—and don’t forget your former professors and supervisors. The list is endless.
Lynne Azpeitia, LMFT, AAMFT Approved Supervisor, is in private practice in Santa Monica where she works with Couples and Gifted, Talented, and Creative Adults across the lifespan. Lynne’s been doing business and clinical coaching with mental health professionals for more than 15 years, helping them develop even more successful careers and practices. To learn more about her in-person and online services, workshops or monthly no-cost Online Networking & Practice Development Lunch visit www.Gifted-Adults.com or www.LAPracticeDevelopment.com.
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California Association of Marriage & Family Therapists
Los Angeles Chapter