Private Practice Success: Websites 101: Part II

Maria Gray, LMFT, NMP

This is the second in a series of articles on website building. In the first article, I shared some design tips and a sample list of pages. This time the focus is on creating content for your pages.

Most websites include a short, biographical section. Write about your interests, experience, and specialization. Be sure to include your area(s) of expertise and certifications. Maybe you are bilingual or recently completed your EMDR training. What makes you stand out? Talk about the way you practice, your unique style as a therapist.

Try and use natural language as opposed to fancy words. Consider asking friends to review your work, or hiring a professional writer. My brother is a good editor and he generously volunteered to read all the content on my website. Use key words when appropriate, this will help with Search Engine Optimization (SEO). Keep it short- write a first draft, then rewrite it and cut it by half.

Invest in a professional business photo, clients want to know what you look like. Also, you may want to purchase images for your website pages. Here are a few of the many sites where you can purchase photos: Shutterstock, Dreamstime, and 123rf. Some sites offer free images: Stock Free Images, Morgue File, and Stock.xchng. Consider using a graphic artist to design a header image for your home page.
Experiment with adding links, videos, podcasts and other types of content to your site. You can increase the visibility of your site by using keywords in the file names of any images or videos you use. For example-when posting a video about CBT you can name that video CBT video.
When you create pages for your website the page titles should be short and descriptive. The titles should identify the subject of the page and make sense when read out of context. For example, the page title for my group therapy page is

Think about pairing up with a colleague and reviewing each other’s sites. Remember, your website is a work in progress and it does not have to be perfect.

Maria Gray, LMFT, NMP is a psychotherapist in private practice with offices in West LA and Silver Lake. Maria specializes in trauma and addiction. To learn more about Maria’s practice see Maria’s next marketing workshop, Everything You Ever Wanted To Know About Building A Profitable Private Practice But Were Afraid To Ask, is scheduled for Saturday, November 5th. This is the last 2016 workshop. To register, go to