Private Practice Success: Elevator Speech


Maria Gray, LMFT, NMP

An elevator speech is a short message you can use to introduce yourself within the time-frame of a short elevator ride. Your speech should include:
1-Your name and what you do,
2-Some information about the way you practice.
3-How what you do may be helpful to your audience
4- Something that makes you stand out.

Here is an example:

Who are you?
My name is Maria Gray and I am a Licensed Marriage and Family Therapist in private practice in West Los Angeles and Silver Lake.

The way you practice /what are your areas of expertise?
I practice Somatic Psychotherapy, I am passionate about helping my clients re-establish connection to their bodies and to the parts of self that are organized, coherent and functional.

How can I be a resource to the people listening to my speech?

I enjoy collaborating with other therapists whose clients want to do trauma work in conjunction with their individual therapy. I am trained in EMDR and Brainspotting.

Say something that makes your practice stand out.
I worked in technology for many years and I especially like helping clients who are addicted to their phones, Facebook and the internet, I call it “addicted to busy”.

Practice your elevator speech with your friends and colleagues. Have fun with it and change it around from time to time.



Maria Gray, LMFT, NMP is a psychotherapist in private practice with offices in West LA and Silver Lake. Maria specializes in trauma and addiction. To learn more about Maria’s practice see www.mariagray.net. Maria’s next marketing workshop, Everything You Ever Wanted To Know About Building A Profitable Private Practice But Were Afraid To, is scheduled for Saturday, September 17th. To register, go to mythrivingpractice.net.