Private Practice Success

Maria Gray,

I Don’t Have Time for That

How much time do you spend seeing clients during the week and how much time do you allocate to business planning? In his book entitled The E-Myth, Michael Gerber asks readers “What is your Primary Aim? Where is the script to make your dreams come true?” Some of the therapists I meet in my marketing workshops spend five days a week seeing clients and their schedules do not allow enough time for dreaming, marketing or networking.

Fridays are a “client free” day for me. I take time in the morning to think about my goals and dreams. I sit at my dining room table and imagine what I want the future of my business to look like. Nine months ago, I dreamt of launching a women’s process group and that group begins this month. One of my longer-term dreams is to see clients three days a week and spend the fourth day seeing workshop clients and writing. Last Friday I thought about where I might buy some new artwork for my office, I located a few galleries and some interesting websites. Some Fridays I review administrative tasks and identify items to outsource to my virtual assistant in the future. You may want to experiment with carving out some time for your business this week and see what happens.

Maria Gray, LMFT, NMP, CGP, is a psychotherapist in private practice with offices in West Los Angeles and Larchmont. Maria specializes in trauma and addiction. To learn more about Maria’s practice see Maria’s workshop, “Everything You Ever Wanted To Know About Building A Profitable Private Practice But Were Afraid To Ask,” is scheduled for Saturday, September 16th from 2-5PM in West Los Angeles. The workshop is suitable for licensed professionals, interns and students. To register, go to